Post by vamavi8727 on Dec 5, 2023 8:47:05 GMT
Think of it this way: if you had a high conversion rate but a low click-through rate, you’d want to improve that click-through rate to maximize your conversion opportunities! What’s a good click-through rate? This depends on a number of factors. For example, the average CTR for the hobbies and leisure industry on Google Search is 7.45%, 0.38% on Google Display, and 0.92% on Facebook. And other industries have much lower or higher average CTRs. Use our search advertising benchmarks to identify a good click-through rate for your industry.
How to improve click-through rate We have many posts on how to improve your CTR, but here are some brief tips. Adjust your bids: If Phone Number you’re on manual bidding, you could try raising your bid to rank higher. Showing up higher on the SERP (or more frequently across other ad types’ networks) will catch viewers’ attention quicker and you’ll be more likely to snag their clicks. If you’re not using manual bidding, try maximize clicks as your automatic strategy since it has the end goal of driving up your CTR.
More help with bidding adjustments here. Schedule your ads: Ad scheduling is a smart workaround to a higher CTR because it limits what times of the day you show. Inherently, your impressions are lowered. Plus, you’re only serving your ad during times that you bring in the most clicks. Learn how to set up ad scheduling in Google, Facebook, and Microsoft here. Improve your ad copy: Enticing ad copy will increase your CTR because people will be more interested in clicking. Try A/B testing your headlines, descriptions, or images (if applicable) to find which type of ad brings in the most clicks for a maximized CTR.
How to improve click-through rate We have many posts on how to improve your CTR, but here are some brief tips. Adjust your bids: If Phone Number you’re on manual bidding, you could try raising your bid to rank higher. Showing up higher on the SERP (or more frequently across other ad types’ networks) will catch viewers’ attention quicker and you’ll be more likely to snag their clicks. If you’re not using manual bidding, try maximize clicks as your automatic strategy since it has the end goal of driving up your CTR.
More help with bidding adjustments here. Schedule your ads: Ad scheduling is a smart workaround to a higher CTR because it limits what times of the day you show. Inherently, your impressions are lowered. Plus, you’re only serving your ad during times that you bring in the most clicks. Learn how to set up ad scheduling in Google, Facebook, and Microsoft here. Improve your ad copy: Enticing ad copy will increase your CTR because people will be more interested in clicking. Try A/B testing your headlines, descriptions, or images (if applicable) to find which type of ad brings in the most clicks for a maximized CTR.