Post by vamavi8727 on Dec 5, 2023 8:48:57 GMT
Cost per click (CPC) Cost per click is of course the price of each click you bring in. It’s displayed as a monetary average across all the clicks coming from a specific keyword, ad, ad group, campaign, or any other asset you may be analyzing. How to lower your cost per click Improve Quality Score The higher your Quality Score, the less Google will charge you per click. This is because it wants to show the most relevant results to its audience, so it’s willing to sacrifice making less off a click to uphold its ad standards.
If you improve your Quality Score, you’ll find you can bid less aggressively to bring your average CPC down over time. Understand how Special Data you can achieve a good Quality Score here. Adjust bidding: Speaking of bidding, your strategy could be the culprit behind your high CPC. Certain automated strategies bid more aggressively depending on the goal they’re reaching for. For example, Max Conversions will bid whatever it needs to bid to bring you in as many conversions as possible—overlooking CPC. Or, you may want to lower your individual bids on.
Manual, your bid cap on Max Clicks, or your targets for ROAS or CPA. These all affect your bid level, and inherently, your average CPC results. Know what bidding strategy will work best with your CPC here. Pause other assets in your account: Let’s say you have an ad targeting a competitive location, audience, keyword, other component. This competition will drive up your CPC since you’ll have to bid more to keep up.You need to lower your CPC, but you can’t bear to part with that targeting because the conversions on that ad are high value. Instead of pausing that ad, you could instead pause other, lower-value ads in your account.
If you improve your Quality Score, you’ll find you can bid less aggressively to bring your average CPC down over time. Understand how Special Data you can achieve a good Quality Score here. Adjust bidding: Speaking of bidding, your strategy could be the culprit behind your high CPC. Certain automated strategies bid more aggressively depending on the goal they’re reaching for. For example, Max Conversions will bid whatever it needs to bid to bring you in as many conversions as possible—overlooking CPC. Or, you may want to lower your individual bids on.
Manual, your bid cap on Max Clicks, or your targets for ROAS or CPA. These all affect your bid level, and inherently, your average CPC results. Know what bidding strategy will work best with your CPC here. Pause other assets in your account: Let’s say you have an ad targeting a competitive location, audience, keyword, other component. This competition will drive up your CPC since you’ll have to bid more to keep up.You need to lower your CPC, but you can’t bear to part with that targeting because the conversions on that ad are high value. Instead of pausing that ad, you could instead pause other, lower-value ads in your account.
... only busy 
Sorry for not posting yet. i will toss up a WIP tomorrow. 
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